Brand transformation - Property services
Turner & Townsend is a global property services organisation. It has 100 sites in 45 countries and offers consultancy services in a variety of industries.
Turner & Townsend were undertaking a major cybersecurity campaign to combat phishing attacks and data security breaches. Turner & Townsend approached us to create an awareness campaign around cyber-attacks, providing Turner & Townsend employees with the information needed to avoid them.
We began by understanding cyber-attacks and identifying the key failures that allow them to happen. We then created a full campaign to be shared with Turner & Townsend employees globally, including videos, posters, digital media and emails. The campaign featured a message from Turner & Townsend’s COO, before the COO’s face flickered to become that of a criminal. This showed how easy it is for cybercriminals to masquerade as recognisable figures, in this case a colleague.
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