Brand Transformation

Turner & Townsend were undertaking a major cybersecurity campaign to combat phishing attacks and data security breaches. Turner & Townsend approached us to create an awareness campaign around cyber-attacks, providing Turner & Townsend employees with the information needed to avoid them.

We began by understanding cyber-attacks and identifying the key failures that allow them to happen. We then created a full campaign to be shared with Turner & Townsend employees globally, including videos, posters, digital media and emails. The campaign featured a message from Turner & Townsend’s COO, before the COO’s face flickered to become that of a criminal. This showed how easy it is for cybercriminals to masquerade as recognisable figures, in this case a colleague.

Turner & Townsend have rolled out the cyber security awareness campaign and saw instant engagement from employees and ‘shocked’ but positive reactions from the video featuring their COO. It is using the campaign to build on its future cyber security training to ensure it has increased protection as criminals become more sophisticated.