All around the globe, people love take-aways!
Here my top 5 basics to get you started. Or, if you’re already beyond the beginners’ stage, a refresher, because if you don’t use a language, it will gather dust, like a book on the shelf.
- Gain understanding of customer culture and communications and business etiquette in key markets that you want to be in – your current approach may be spot on for the UK but may baffle or alienate other markets.
- Analyse your social follower audience – where are they actually from? Correlate this with your future expansion plans and adjust your comms strategy accordingly.
- Have a clear plan for any communication with unequivocal, culturally appropriate objectives and if in doubt, just leave the frills and jokes and get straight to the point with a clear, simple message.
- Recognise and respect your own vs other communications styles. Accept that just because it’s different, it’s not wrong or ineffective.
- If you have something translated, especially for a slogan, have it double checked for hidden meanings or false friends to avoid confusion or aggravation.
Most importantly of all when it comes to speaking global: don’t be scared! It takes getting used to but once you’ve got the hang of it, it’s great fun exploring those new communications frontiers!