To boldly go…
Digital is the future - that much is clear. Events are moving into the online world, be it webinars, forums, live streams or event portals. The next big trend will be audience-led events. The Netflix series Black Mirror: Bandersnatch allowed the viewer to make choices that affected the story from start to finish. Its interactivity and multiple pathways were heralded a success – and is now making its way into the event world. Taking personalisation to the next level, we’ll soon be seeing delegates controlling events via an app or voting system, engaging them far more than just a speaker flicking through hundreds of slides with a couple of strategic VTs. This enables delegates to be involved and minimises passive participation, not just for those physically in the room, but even for those attending via webinar or event portal.
I am equally excited to see how social media can further be utilised at events, as we’ve only just scratched the surface of the media world. Tweet walls, polls and hashtags are just the start of the event engagement evolution.
The possibilities for apps and digital solutions within the events industry are truly endless, and as the boundaries of what we can achieve through ever evolving technology are being stretched, so we reach new frontiers in event delivery, delegate engagement and innovative client solutions.
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