Awards can of course help garner fantastic brand exposure. Winners are celebrated amongst peers both at the ceremonies and in the post-ceremony literature, and there are almost always valuable PR and social media opportunities involved. At DRPG, we use social media, our internal news feed and our blog to share awards news. We use these platforms to update and congratulate our teams, boosting their profiles celebrating achievements as a company.
The ceremonies also give you a great opportunity to reward team members, treat clients and partners to what can be fun, social evenings out. The chance to bond with teams outside of the office in a celebratory environment can have huge benefits for team morale and the networking and socialising opportunities for clients and partners can also be hugely beneficial.
Entering awards should not be seen purely as a marketing exercise. The benefits run through every aspect of a business from boosting team morale to attracting new talent, networking opportunities and time for a little self-evaluation. The entry process can be as important as the recognition that comes from winning should not be underestimated and the power of celebrating team members at all levels can be a hugely powerful tool in increasing employee happiness, engagement and effectiveness.
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