Rose Tinted Glasses
It’s a jungle out there. Trust in brand messaging has been in sharp decline since 2017 and our view from professionals, I believe, was probably influenced by the amount of time they spend working closely with brand purpose. The actual landscape makes from grim analysis. 96% of consumers do not trust the official messages delivered by brands. 60% of employees attest that they do not receive anywhere near the required information about their own company’s brand purpose. There is most definitely a gap between our communication professionals’ view and the word on the street. So what’s causing the divide?
The answer lies in…. our Whitepaper of course! Please take a look at the findings from our survey and the work our analysts have done to unpick the problems surrounding brand purpose messaging and most importantly how we implement and measure it effectively to tackle the doubting Thomases and make sure we are seen as authentic and purposeful brands and employers.
To download your copy of our latest Whitepaper, please click here.
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