--- title: DRPG Film | Case Study | Promotional Film | Worcester County Cricket Club description: See the kit reveal promotional film we created for Worcester County Cricket Club. --- [![DRPG logo](https://www.drpgroup.com/hubfs/drpg_creative_film_agency_logo_black.png) ](https://www.drpgroup.com/drpgfilm?hsLang=en) - [Home](https://www.drpgroup.com/drpgfilm) - [Our Work](https://www.drpgroup.com/drpgfilm/our-work) - About Us - [Our Approach](https://www.drpgroup.com/drpgfilm/our-approach) - [Our Team](https://www.drpgroup.com/drpgfilm/meet-the-team) - [Contact](https://www.drpgroup.com/drpgfilm/contact) - [Part of DRPGroup](https://www.drpgroup.com/1) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/raw_assets/public/DRPG%20Film%202024/Images/drpg-film-logo.png) - [Home](https://www.drpgroup.com/drpgfilm) - [Our Work](https://www.drpgroup.com/drpgfilm/our-work) - About Us - [Our Approach](https://www.drpgroup.com/drpgfilm/our-approach) - [Our Team](https://www.drpgroup.com/drpgfilm/meet-the-team) - [Contact](https://www.drpgroup.com/drpgfilm/contact) - [Part of DRPGroup](https://www.drpgroup.com/1) [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/linkedin.svg) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/instagram-square.svg) ](https://www.instagram.com/drpg_filmandanimation/) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/envelope-square.svg) ](mailto:support@drpgroup.com) Let's Talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/linkedin.svg) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/instagram-square.svg) ](https://www.instagram.com/drpg_filmandanimation/) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/envelope-square.svg) ](https://www.drpgroup.com/drpgfilm/contact?hsLang=en) ## Worcester County Cricket Club ##### Promotional Film [Film](https://www.drpgroup.com/drpgfilm/our-work/promotional-film-worcester-county-cricket-club#film) [![](https://www.drpgroup.com/hubfs/Icons/play.svg) Play Video ](https://www.drpgroup.com/drpgfilm/our-work/promotional-film-worcester-county-cricket-club#film) [![](https://www.drpgroup.com/hubfs/Icons/left-arrow-blue.png) Back to our work](https://www.drpgroup.com/drpgfilm/our-work?hsLang=en) ## Worcester County Cricket Club ###### Campaign: Promotional Film After the success of Worcestershire County Cricket's last kit launch campaign, they were ready to raise the bar, ditching tradition to create something with deeper meaning. The brief was to make it personal. Make it powerful. Make it Worcestershire. Enter Worcestershire Sourced, a bold film concept that celebrated not just the players, but the people. Everyday heroes whose values mirror those of the club: pride, purpose, and community. We brought four volunteers into the spotlight. From youth mental health advocacy to homelessness support, therapy dogs to community clean-ups, each story was filmed on location, where their impact is felt. Shot in just two and a half days. Delivered in ten. The campaign spanned a hero film, individual shorts, and a bespoke cut for a live-streamed launch. The result? 2,447,000+ total views across YouTube, Instagram, Facebook and X (up 28% vs the 2024 launch video), WCCC’s highest-ever social engagement on a single campaign, and a sold-out launch event with 150+ attendees. Shirt pre-orders surged 60% in the first 72 hours vs the 2024 launch period, and the email push delivered a 41% open rate and 12% click-through, proving the message landed exactly where it needed to: in the hearts of fans. Read more ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/NEW%20-%20Case%20Study%20-%20WCCC%20Kit%20Reveal%20Film%202025%20-%20Image%201.png) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/NEW%20-%20Case%20Study%20-%20WCCC%20Kit%20Reveal%20Film%202025%20-%20Image%202.png) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/NEW%20-%20Case%20Study%20-%20WCCC%20Kit%20Reveal%20Film%202025%20-%20Image%203.png) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/NEW%20-%20Case%20Study%20-%20WCCC%20Kit%20Reveal%20Film%202025%20-%20Image%204.png) ## Related projects ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2024)/BT%20A%20World%20Made%20Better%20On%20BT%20Film/Case%20Study%20-%20DRPG%20Film%20-%20BT%20KitKat%20Film%20-%20HubDB%20Small-topaz-ai-upscale-2x.png) [ BT 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Tesco ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/diversity-and-inclusion-film-tesco?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2024)/Haleon%20-%20Women%20in%20Science%20Film/Case%20Study%20-%20DRPG%20Film%20-%20Haleon%20Women%20In%20Science%20-%20HubDB%20Small-topaz-ai-upscale-2x.png) [ Haleon ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/haleon-women-in-science-film?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2024)/EE%20Live%202024%20-%20The%20Big%20Broadcast/DRPG%20Film%20Case%20Study%20-%20EE%20Big%20Broadcast%20-%20HubDB%20Small%20-%20Communicate%20Lens%20Awards-1.png) [ EE ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/ee-live-brand-launch?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2024)/WCCC%20-%20Uniform%20Reveal%20Film/DRPG%20Film%20Case%20Study%20-%20WCCC%20Uniform%20Reveal%20Film%20-%20HubDB%20Small%20-%20Communicate%20Lens%20Awards.png) [ Worcestershire County Cricket Club ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/kit-launch-animated-film-worcestershire-cricket?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2024)/Haleon%20Photoshoot/HubDB%20-%20Haleon%20Photoshoot.png) [ Haleon ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/product-photography-haleon?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2024)/Tesco%20Stronger%20Starts/New%20DRPG%20Film%20Headers/Case%20Study%20-%20DRPG%20Film%20-%20Hub%20DB%20Small%20-%20Tesco%20Stronger%20Starts.png) [ Tesco ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/ai-campaign-tesco?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/DRPG%20Film%20Case%20Studies/Nationwide%20Stronger%20Together%20Films/Case%20Study%20-%20DRPG%20Film%20-%20Nationwide%20Stronger%20Together%20-%20Hub%20DB%20Small.png) [ Nationwide ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/internal-films-nationwide-stronger-together?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/DRPG%20Film%20Case%20Studies/TNA%20VR%20Solutions/Case%20Study%20-%20DRPG%20Film%20-%20TNA%20VR%20Solutions%20-%20HubDB%20Small.png) [ TNA ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/training-video-tna-vr-solutions?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/DRPG%20Film%20Case%20Studies/PPC%20Athens/DRPG%20Film%20Website%20Case%20Study%20-%20PPC%20Athens%20Video%20-%20HubDB%20Small.png) [ PPC ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/immersive-video-ppc?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/DRPG%20Film%20Case%20Studies/The%20Boxer/DRPG%20Film%20Website%20Case%20Study%20-%20The%20Boxer%20-%20HubDB%20Small.png) [ Commonwealth Games ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/the-boxer?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/DRPG%20Film%20Case%20Studies/Samsung%20Spring%20Boost%20Campaign/DRPG%20Film%20Case%20Study%20-%20Samsung%20Spring%20Boost%20Campaign%20-%20HubDB%20Small.png) [ Samsung ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/campaign-videos-samsung?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/DRPG%20Film%20Case%20Studies/BT%20Family%20Leave%20Film/Upscaled%20Headers/DRPG%20Film%20Case%20Study%20-%20BT%20Moments%20Made%20Better%20%20-%20HubDB%20Small%20-%20Communicate%20Lens%20Awards.png) [ BT ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/internal-film-family-leave-bt?hsLang=en) ![](https://www.drpgroup.com/hubfs/Case%20Studies%20(2025)/DRPG%20Film%20Case%20Studies/Tesco%20Whats%20Behind%20The%20Smile/DRPG%20Film%20Case%20Study%20-%20Tesco%20Whats%20Behind%20The%20Smile%20-%20HubDB%20Small-topaz-ai-upscale-2x.png) [ Tesco ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/mental-health-awareness-video-tesco?hsLang=en) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/NEW%20-%20Case%20Study%20-%20WCCC%20Kit%20Reveal%20Film%202025%20-%20HubDB%20Small.png) [ Worcestershire County Cricket Club ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/promotional-film-worcester-county-cricket-club?hsLang=en) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Redrow%20-%20Case%20Studies/Redrow%20-%20Spring%20Into%20Summer%20Film%20Campaign/Case%20Study%20-%20Redrow%20Spring%20Into%20Summer%20-%20Hub%20DB%20Small.png) [ Redrow ![](https://www.drpgroup.com/hubfs/Icons/arrow-right.png) ](https://www.drpgroup.com/drpgfilm/our-work/seasonal-film-campaign-redrow?hsLang=en) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Nationwide%20-%20Case%20Studies/Nationwide%20RMCC%20Film/Case%20Study%20-%20Nationwide%20-%20RMCC%20Film%20-%20HubDB%20Small.png) [ Nationwide 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