Download our Communications Whitepaper
Trust in Communications
The impact of crisis on the approach to communications and audience belief
There has been a nationwide degradation of trust in institutions over the past five years, stemming largely from continuous political instability,decreased media integrity and a shift in societal priorities towards social justice. Trust in institutions has taken a beating and concepts like brand purpose have become integral to an organisation’s ability to remain impactful and trustworthy. It was against this backdrop that DRPG initially decided to conduct its research into current levels of trust in business communications, with the aim to explore how communication was perceived and if it was trusted at the point of impact.