Paid Media

With the right paid media strategy in place, your business will reap the rewards.

As the name solidly suggests, paid media is marketing content that has money behind it. Unless you have a team who understands how to ensure you get a cracking ROI on your paid media spend, oodles of cash can be thrown off this metaphorical cliff with nothing to show for it. Our specialists will maximise your discoverability, and get you in front of the right audiences every time.

We understand the differences between social platforms and how to adjust the content and messaging accordingly. One size does not fit all. Just because you ran a great piece on Facebook doesn’t mean it will be a hit with the Instagram crowd. Little things like image size and character count in the copy can make the world of difference to the success of your content across platforms. We will tailor your paid media so it’s kicking goals on all Social, YouTube, Programmatic Display and PPC. We will watch your media like a hawk, optimising it and tweaking it so it can do a cracking job and achieve those business goals of yours.

We also understand how precious every pound is to you, and we never take your spend for granted. Whatever your budget, we will ensure it is working to the max, growing your audience and delivering on your goals.

Talk to one of the team

What we do

Paid Search

Oh to possess the top spot on a search results page. With us, you can. We can manage your Google Ads so that you’re popping up time and time again when people are looking for you (but they just don’t know it yet). We will optimise your campaign so that the cost per click is as low as possible targeting the right audiences with the right keywords.

Google Ads

Google Ads is a terrific way to drive qualified traffic, or the right kind of people, to your business while they're searching for products and services like the ones you have on offer. With Google Ads, you can boost your website traffic and garner awareness and engagement about your business. Our digital marketing aces know how to get the most out of your ad placement so that your target audience is reached at a time that makes sense for them to see you.

Display Advertising

Even if you didn’t realise it at the time, you’ve definitely seen display advertising before. Display advertising appears on third-party websites and uses video, image, or text to advertise businesses. There is a swathe of display ad formats, all tweaked for different websites and different target audiences. Our digital marketing peeps know how to place these ads and refine them so they’re working for you 24/7. With punchy designs from our team of Graphic Designers your business will be noticed. We promise.

Social Media Marketing

Just like it says on the tin, Social Media Marketing is advertising your business across social media channels like Facebook, Twitter and Instagram. Whether to increase brand awareness or drive traffic to your website, social media marketing needs to be designed and optimised for each platform – it is not one size fits all. Our team of experts know exactly what works where, and will devise a watertight strategy to deliver on your priorities. Working closely with our creatives and designers, your content will be crafted to stop thumbs scrolling and get you to take the desired action: buy those shoes, sign up to that event, book that facial, take that holiday and hire that cement mixer.

Remarketing

Remarketing is one of your digital marketing five a day, so to speak. A must for all businesses. Your ads are served to people who have visited your website or a specific web page, but who haven’t taken that specific action yet. It’s a super way to reach people who already have an interest in your brand. Think of it as your second chance to up-sell, convert or retain customers. We’ve all been there, browsing new vacuum cleaners when the door bell goes, and life happens, but we’ll make sure when Timothy is back online, your vacuum ad is there to remind him of the task at hand – buying a great vacuum (do not insert the obvious pun).

Paid Search

Every single second, millions and millions of people are searching on Google. They’re looking for products, services and answers. This gives businesses an outstanding opportunity to promote themselves to a relevant and already engaged audience (woooo). Paid search works on a pay-per-click model, meaning until someone clicks on your ad, you don’t need to pay. This makes it an easily measurable and controllable marketing channel compared with other traditional forms of advertising which is quick to deploy. Our marketing gurus will set you up so that new customers are discovering you on a daily basis. We know how to make paid search pay for itself!