Triumph Motorcycles Ltd is the largest UK-owned motorcycle manufacturer, established in 1983 by John Bloor after the original company, Triumph Engineering, went into receivership. The new company continues Triumph's lineage of motorcycle production since 1902.
Our client Triumph, a leading global brand in the motorcycle market, required a full turnkey digital solution for registration, delegate support and event app for their flagship event. The client was keen to offer simple yet well-considered digital solutions.
Our digital events team were integral to the success of the event, providing a full turnkey solution for the registration, delegate support and on-site digital event app. The website, which was a bespoke solution, allowed Triumph to tailor dynamic content so each of the attendee profile types had its own customised information and layout. The event had 1,500 registered attendees, with all digital solutions being translated into nine different languages. Prior to arrival at the event, registrants received their interactive joining instructions. These were displayed as dynamic content, all dependant on the delegates chosen requirements. The app also incorporated a purchasing tool that allowed attendees to search and purchase motorcycles, parts and accessories. Finding them first on the app allowed delegates to build a wish list of items. These were then converted into millions of pounds worth of sales during the conference.
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