PPC Commercial Conference Athens

The experience was designed to unfold in chapters, starting well before the main conference began. Using the same venue as the previous year, we completely reimagined how the space was used. Guests arrived in the afternoon and spent time in the PPC World Gallery, an expo-style environment that allowed them to explore PPC’s people, projects and markets at their own pace while networking.

The gallery was made up of 12 zones, each focused on a specific part of the business. Short films, text-led storytelling and audio pieces brought subjects like renewable energy, fibre, retail, IT and people to life. Some films were silent, others audio-led with subtitles, ensuring accessibility for an international audience. A bespoke soundscape ran throughout the space, adding atmosphere without distracting from conversation.

Once everyone had arrived, the story moved into the main arena. Seating was designed to fully immerse the audience in an86.4-metre-wide, 260-degree screen environment. All content was created in-house and designed specifically for the ultra-wide format, with extensive testing to make sure imagery remained clear and impactful at scale.

The conference opened with a cinematic brand film shot across Greece, following a young girl and her mother to show PPC’s role across energy production, renewables, fibre and data infrastructure through a personal lens. Leadership updates and mapped content followed, supported by photography, film and motion design built for the space. The conference closed with a live music finale, revealed through physical screen movement, transitioning the room from formal conference to evening celebration.