Communications Strategy Refresh - Broadcaster

The solution 

We devised and delivered a strategy-in-a-box toolkit for senior leaders and line managers to cascade to their teams. Our tools encouraged individuals to capture their strategy journey, and to collaborate and share with one another. The engaged workforce further promoted the strategy internally ensuring momentum.

We created a visual identity, with the ‘More Than’ shield being central to the three engines that drive it: strength, accelerate, and create. The shield represented the protection of the brand and works as a visual cue for colleagues to get behind.

The other toolkit assets included a managers cascade planner, a fun, interactive game that encouraged teams to think creatively about their key priorities, and a how-to guide which detailed all the necessary steps the entire business needed to ensure the success of the strategy. A shortened version was also created to suit the large volume of freelancers working for ITV. 

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