--- title: Campaign Videos | Samsung | DRPG | Case Study description: DRPG’s creative campaign for Samsung showcased AI with humour and impact, delivering +60% VTR and deeper audience connections. --- [![DRPG logo](https://www.drpgroup.com/hubfs/Website/DRPGroup%20-%20Logo%20-%20White.png) ](https://www.drpgroup.com/?hsLang=en) Press Enter or Space to expand, Escape to close - Our Brands - [DRPG Design](https://www.drpgroup.com/drpgdesign) - [DRPG Film](https://www.drpgroup.com/drpgfilm) - [DRPG Experience](https://www.drpgroup.com/drpgexperiential) - [DRPG Digital](https://www.drpgroup.com/drpgdigital) - [TSEC](https://wearetsec.com/) - [OWB](https://www.owb.uk.com/) - [Penguins](https://www.penguins.co.uk/) - [A-Vision](https://www.a-visionuk.com/) - [Firehouse](https://www.firehouse.co.uk/) - [Liquona](https://liquona.com/) - [RP Next](https://www.rpnext.de/) - [Our Work](https://www.drpgroup.com/en/our-work) - About Us - [About Us](https://www.drpgroup.com/en/about-us) - [Community and Sustainability](https://www.drpgroup.com/en/about-us/community-sustainability-b-corp) - [Meet the Leadership Team](https://www.drpgroup.com/en/about-us/meet-the-leadership-team) - [Innovation](https://www.drpgroup.com/en/innovation) - [News/Blogs](https://www.drpgroup.com/en/news-blog) - [Contact](https://www.drpgroup.com/en/contact) ### EN - Our Brands - [DRPG Design](https://www.drpgroup.com/drpgdesign) - [DRPG Film](https://www.drpgroup.com/drpgfilm) - [DRPG Experience](https://www.drpgroup.com/drpgexperiential) - [DRPG Digital](https://www.drpgroup.com/drpgdigital) - [TSEC](https://wearetsec.com/) - [OWB](https://www.owb.uk.com/) - [Penguins](https://www.penguins.co.uk/) - [A-Vision](https://www.a-visionuk.com/) - [Firehouse](https://www.firehouse.co.uk/) - [Liquona](https://liquona.com/) - [RP Next](https://www.rpnext.de/) - [Our Work](https://www.drpgroup.com/en/our-work) - About Us - [About Us](https://www.drpgroup.com/en/about-us) - [Community and Sustainability](https://www.drpgroup.com/en/about-us/community-sustainability-b-corp) - [Meet the Leadership Team](https://www.drpgroup.com/en/about-us/meet-the-leadership-team) - [Innovation](https://www.drpgroup.com/en/innovation) - [News/Blogs](https://www.drpgroup.com/en/news-blog) - [Contact](https://www.drpgroup.com/en/contact) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/en/contact?hsLang=en) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/en/contact?hsLang=en) ![Back to top arrow icon](https://www.drpgroup.com/hubfs/dark-arrow.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Samsung%20-%20Case%20Studies/Samsung%20Spring%20Boost%20Campaign/Carousel%20-%20Samsung%20Sping%20Boost%20Campaign.png) [![Back arrow icon](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) Back to our work ](https://www.drpgroup.com/en/our-work?hsLang=en) # Samsung Film • Social Media • Campaign Samsung wanted to boost engagement for their domestic appliance spring campaign and showcase the brand’s AI capabilities in a way that resonated with their audience, while also highlighting the real-life benefits of smart technology in the home. ![NEW - Case Study - Samsung Spring Boost Campaign - Image 1](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Samsung%20-%20Case%20Studies/Samsung%20Spring%20Boost%20Campaign%20%5BDRPG%20Film%5D/New%20Images/NEW%20-%20Case%20Study%20-%20Samsung%20Spring%20Boost%20Campaign%20-%20Image%201.png) ### CHALLENGE With the market crowded and competition fierce, the challenge was how to cut through the noise and connect with the core demographics. The solution? Bring some fun and humour into the mix. ![NEW - Case Study - Samsung Spring Boost Campaign - Image 3](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Samsung%20-%20Case%20Studies/Samsung%20Spring%20Boost%20Campaign%20%5BDRPG%20Film%5D/New%20Images/NEW%20-%20Case%20Study%20-%20Samsung%20Spring%20Boost%20Campaign%20-%20Image%203.png) ### INSIGHT Strong emotions unlock engagement and our Film team love to use humour in our projects. Our creative team combined existing assets with fresh footage to create content that was not only informative but also relatable and, dare we say, funny? The result was TV commercials and social media content that spoke directly to the target audience in a way they could relate to, sparking stronger emotional connections with the brand. ![NEW - Case Study - Samsung Spring Boost Campaign - Image 5](https://www.drpgroup.com/hs-fs/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Samsung%20-%20Case%20Studies/Samsung%20Spring%20Boost%20Campaign%20%5BDRPG%20Film%5D/New%20Images/NEW%20-%20Case%20Study%20-%20Samsung%20Spring%20Boost%20Campaign%20-%20Image%205.png?width=572&height=568&name=NEW%20-%20Case%20Study%20-%20Samsung%20Spring%20Boost%20Campaign%20-%20Image%205.png) ![NEW - Case Study - Samsung Spring Boost Campaign - Image 4](https://www.drpgroup.com/hs-fs/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Samsung%20-%20Case%20Studies/Samsung%20Spring%20Boost%20Campaign%20%5BDRPG%20Film%5D/New%20Images/NEW%20-%20Case%20Study%20-%20Samsung%20Spring%20Boost%20Campaign%20-%20Image%204.png?width=572&height=568&name=NEW%20-%20Case%20Study%20-%20Samsung%20Spring%20Boost%20Campaign%20-%20Image%204.png) ### RESULT The campaign delivered impressive results, with a +60% video-through-rate (VTR) increase compared to Q2 2023. Samsung recognised **DRPG**’s creativity and agility, and the success of the Spring Boost campaign proved the power of thinking outside the box. By blending fresh content with existing materials, we helped Samsung produce a set of campaign assets that were not only on-brand but also resonated deeply with consumers, ultimately driving real ROI. ##### [Part of DRPGroup](https://www.drpgroup.com/?hsLang=en) ##### DRPG BRANDS [DRPG Creative Design Agency ](https://www.drpgroup.com/drpgdesign?hsLang=en) [DRPG Creative Digital Agency ](https://www.drpgroup.com/drpgdigital?hsLang=en) [DRPG Creative Film Agency](https://www.drpgroup.com/drpgfilm?hsLang=en) [DRPG Creative Experience Agency](https://www.drpgroup.com/drpgexperiential?hsLang=en) [TSEC](https://wearetsec.com/) [Penguins](https://www.penguins.co.uk/?hsLang=en) [OWB Creative](https://www.owb.uk.com/) [A-Vision](https://www.a-visionuk.com/) [Firehouse](https://www.firehouse.co.uk/) [Grosvenor Film](https://www.drpgroup.com/?hsLang=en) [Liquona](https://liquona.com/) [RPNext](https://www.rpnext.de/) ##### POPULAR LINKS [Careers](https://drpg.teamtailor.com/) [Terms and Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en) [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en) [Privacy Policy ](https://www.drpgroup.com/en/privacy?hsLang=en) [Policies](https://www.drpgroup.com/en/drpg-policies?hsLang=en) [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) [LOOK AT OUR CAREER VACANCIES](https://drpg.teamtailor.com/) ![drpg logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/drpg-logo-white.png) ![Certified B logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/B-Corp-Logo-white-v2.png) © 2026 DRPG. All rights reserved [Terms and Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en)  /  [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en)  /  [Privacy Policy ](https://www.drpgroup.com/en/privacy?hsLang=en)  /  [Policies](https://www.drpgroup.com/en/drpg-policies?hsLang=en)  /  [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) ![](https://px.ads.linkedin.com/collect/?pid=6004618&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2503545.fs1.hubspotusercontent-eu1.net/hubfs/2503545/Sales%20and%20Promotional%20Materials/Sales%20and%20promotional%20materials%20%3E%20Videos/Samsung%20Spring%20Boost%20TV%20Ad.mp4", "dateModified" : "2025-09-03T18:40:50.820Z", "duration" : "PT30S", "height" : 1080, "name" : "Samsung Spring Boost TV Ad", "thumbnailUrl" : "https://2503545.fs1.hubspotusercontent-na1.net/hubfs/2503545/Sales%20and%20Promotional%20Materials/Sales%20and%20promotional%20materials%20%3E%20Videos/Samsung%20Spring%20Boost%20TV%20Ad.mp4/medium.jpg?t=1756924850820", "uploadDate" : "2024-10-23T12:28:55.391Z", "width" : 1920 } ```