RESULT
The campaign delivered impressive results, with a +60% video-through-rate (VTR) increase compared to Q2 2023. Samsung recognised DRPG’s creativity and agility, and the success of the Spring Boost campaign proved the power of thinking outside the box. By blending fresh content with existing materials, we helped Samsung produce a set of campaign assets that were not only on-brand but also resonated deeply with consumers, ultimately driving real ROI.