News / 2 minute read

DRPG strengthens Midlands presence with the acquisition of marketing agency OWB

Written by Zac Goodman

26 January 2024

We are thrilled to announce the successful acquisition of OWB, a dynamic marketing agency renowned for its innovative approach to branding, design and digital marketing solutions.

This strategic move is poised to enhance our comprehensive service offerings and fortify our position as a leader in the communication and creative industries.

The acquisition of OWB represents a significant milestone in our growth strategy, further solidifying our commitment to providing clients with unparalleled creative communication solutions. OWB's extensive expertise in brand development, design and digital marketing, aligns with our mission to deliver impactful and transformative experiences for its clients.

Our CEO Dale Parmenter commented. "We are delighted to welcome OWB. Our growth in the West Midlands and in particular Birmingham was accelerated with our involvement in the Commonwealth Games in 2022. OWB is the perfect fit to give us a central Birmingham base and really develop our marketing and comms offering across the region.”

OWB Creative Communications, has built a solid reputation over 24 years for delivering innovative and effective creative campaigns across various sectors. The acquisition will open new avenues for collaborative projects, fostering a synergy that leverages the strengths of both agencies to create unparalleled value for clients.

Founder and Managing Director of OWB Andy Wilkinson commented, "This is an exciting chapter for OWB. Joining forces with DRPG provides us with an incredible opportunity to expand our reach and capabilities. We are eager to contribute our creative energy and expertise, and we believe that together, we can accomplish remarkable things for our clients."

The integration process will be carefully managed to ensure a seamless transition for both teams and clients. We are committed to preserving the unique identity and creative spirit of OWB while leveraging synergies to enhance overall capabilities.

The acquisition of OWB is part of a series of investments we have planned for 2024. The group also acquired The Special Event Company this month, a distinguished live and virtual event agency based in North Carolina, USA.

 

Parmenter continued, “We are excited to welcome OWB and The Special Event Company to the DRPG family, and we believe their expertise will play a crucial role in advancing our capabilities and offering unparalleled value to our clients."

To find out more about OWB, click here