DRPG are beginning the research phase of our third DRPG Whitepaper: Trust in brand communication.
Our Whitepaper aims to explore how the lack of trust in institutions and organisations impacts brand perception and communication effectiveness.
We will analyse a variety of perspectives, from employees and comms professionals to general consumers and clients in order to provide an accurate depiction of the state of trust in organisations. This paper will explore the possibility that the problem is being understated by comms professionals, and look to provide tangible solutions for brands and organisations they can implement to start the challenging process of rebuilding trust.
The survey is completely anonymous and will take no more than 10 minutes to complete. The information you provide will not be used anywhere other than in this whitepaper and you will also receive a copy as a result.
The survey will close on 5pm on Friday 10th April 2020