Global creative communications agency DRPG has announced a partnership with branded programming distributor, Biites ApS.
DRPG and Biites have identified strong synergies between both brands and are in agreement that the partnership will offer a genuine value-add service to clients globally. The ability to distribute strategic, branded content, measure usage and audience behaviour, analyse the data and make informed recommendations on the creation of future strategic content is right at the heart of the joint offering.
With Biites headquartered in Copenhagen, Denmark, and DRPG’s various offices in the UK, Germany and North America, the partnership will also allow each partner to service clients more locally.
Dagmar Mackett, Global Development Director and responsible for partnerships at DRPG says, “There is already a great working relationship and joint respect between Biites and DRPG. Joining forces as part of a partnership will allow us to expand opportunities and offer clients a real value add service, demonstrating RoI of content investments and helping shape future communications strategy. Biites is an incredibly innovative company with a great understanding of audiences’ needs. We are very much looking forward to collaborating and working together on future projects.”
Nina Nørgaard Jacobsen, MD and Co-Founder of Biites, adds:
“At Biites, we are very excited about entering into a partnership with DRPG around the distribution of branded film content. We’re increasingly seeing many brands shifting their focus from tactical short videos to also include longer video formats and storytelling in the form of branded programmes, documentaries and episodic content. With DRPG’s long standing expertise in brand film production, we’re excited to see more great formats being created in years to come.”
Biites is a premium video distribution service, offering commercial and public customers alike their own “channel” for hosting of branded video-content, free of any third-party commercials. The service is offered on a subscription basis and may be combined with a "pay-per-play” product which guarantees quality views and optimal brand impact.