DRPG Labs is a dedicated operation within the agency driven by valuable research, original thinking and groundbreaking innovation. It cultivates a dynamic culture where transformative ideas come to life, placing us at the cutting edge of engaging experiences. Our inventive solutions propel our clients towards their goals, ensuring their ability to marketing more effectively and communicate more intuitively in an ever-evolving world.  

Welcome to a future of exciting possibilities! 

DRPG LABS PURPOSE

To inspire original thinking, fostering a dynamic culture for transforming imaginative ideas into actionable outcomes. 

DRPG LABS MISSION

To develop innovative solutions that anticipate future trends, resonate with customers, and contribute to sustained growth and success. 

History of Innovation

At DRPG, we have over 40 years of innovation, consistently advancing to deliver numerous industry-first solutions. Our deep understanding of the customer & employee experience landscape stems from our passion for creating unforgettable, standout moments that help brands grow, people thrive and businesses prosper. 

With a team of over 400 industry experts, our agency boasts unparalleled insight across a spectrum of creative and production disciplines. This breadth of expertise allows us to be technologically agnostic, focusing solely on achieving the optimal solution rather than being confined by any single technology. 

Research and Development

Research and development are the driving forces behind our innovative spirit, allowing us to serve a holistic purpose. Our cutting-edge solutions do more than just solve challenges—they captivate audiences and spark the imagination. This commitment to research not only fuels our agility but also embodies our "anything's possible" philosophy. 

Our numerous solutions are designed to inspire and engage, pushing the boundaries of what’s possible in the industry. Through relentless R&D, we stay ahead of the curve, turning visionary ideas into reality and empowering our clients to achieve their goals. This relentless pursuit of excellence ensures that we remain at the forefront of creativity and technological advancement, continuously redefining what can be achieved. 

Thought Leadership

Our Creative Technologist in all corners of the agency are fearless in their approach to innovation. We're not different just for the sake of it—we distinguish between genuinely ground breaking technologies and fleeting trends with a discerning eye for legitimate reasoning and logic. 

We approach thought leadership in the creative communications experiences industry with a relentless pursuit of innovation and expertise. Our commitment to staying ahead of trends and pioneering new ideas drives us to continually push the boundaries of what's possible. Through in-depth research, strategic insights, and creative excellence, we not only anticipate industry shifts but also actively shape them. We foster a culture of collaboration and learning, encouraging our team to explore new concepts, challenge conventions, and share their expertise with the wider community. By championing thought leadership, we aim to inspire our clients, peers, and the industry as a whole to embrace bold ideas and elevate the standard of creative communication experiences. 

Our Team

Often our team are asked, "What's new?" While we welcome this curiosity, we believe a more important question is, "What's relevant?" What matters is what will make a difference for your unique needs and solutions. We tailor our approach to each client, recognising that relevance varies for every project and individual. 

Our team thrives on pushing boundaries and challenging the status quo, ensuring that we deliver solutions that are not only cutting-edge but also meaningful. We stay ahead of the curve by focusing on what truly matters, creating impactful, bespoke experiences that drive real results. At DRPG, we transform the new into the relevant, and the relevant into the extraordinary.

Our DRPG Labs team is a cross-pollination of minds from three key areas of the business; just as it should be to truly innovate, as you need different experiences, skills and perspectives. 

DRPG Experience Lab Logo

 

Step into The Tech Lab, where our Creative Technologists bring experiences to life, from immersive events to awe-inspiring exhibitions and permanent installations. This dynamic space is the heartbeat of our R&D strategy, empowering our creative and technical teams to pioneer groundbreaking methods of audience engagement. Here, innovation thrives, and boundaries are shattered as we craft truly unique and impactful experiences that captivate, inspire, and leave a lasting impression. Welcome to the forefront of creativity and technology, where every project is an opportunity to redefine what's possible. 

Image: Logo for DRPG Film Lab - DRPG is in a bubble that is all blue with small bubbles coming off the top

 

Nestled within our film and animation division lies The Film Lab, a hub of innovation and creativity unlike any other. Here, our mission is clear: to delve deep into the intricacies of audience engagement with film content while revolutionizing the very fabric of production and viewing technology. We're not just making movies; we're pioneering new ways to captivate and thrill audiences at every turn. By seamlessly merging cutting-edge technology with our passion for storytelling, The Film Lab ensures that every frame we produce is not just entertainment—it's a transformative experience. Welcome to the future of filmmaking, where innovation knows no bounds and creativity reigns supreme. 

Image: Logo for DRPG Digital Lab - DRPG is in a bubble that is all pink with small bubbles coming off the top

 

Step into the dynamic world of The Digital Lab, where innovation takes centre stage and boundaries are meant to be pushed. Here, we're not just developing software; we're crafting digital experiences that resonate deeply with audiences in an ever-changing landscape of data-driven technology. Our team of creative technologists is on a mission to not just keep up with industry trends but to lead the charge, always striving to stay one step ahead.

DRPG Labs Leadership Team

Nick Fagan, Head of Innovation  

Richard Hingley, Chief Creative Officer 

Nisha Withers, R&D Administrator 

Tommy Moore, Strategic Creative Director 

John Hyde, Creative Technologist - Film 

Kate Hayes, Creative Technologist – Digital

Josh Knight, Creative Technologist – Experience 

Our Partners

We take great pride in collaborating with esteemed global partners who epitomise qualities such as innovation, leadership, and foresight. These partnerships represent more than just a union of great minds and solutions; they symbolise a commitment to delivering nothing short of excellence for our clients. Through synergistic blends of talent, cutting-edge technology, and ongoing investment, we aim to unlock unparalleled potential and deliver bespoke solutions tailored to meet the evolving needs of our clientele. These partnerships underscore our dedication to elevating standards and fostering meaningful connections in the pursuit of excellence. 

Holoplot Logo

 

These Guys Experience Lab Logo

Electrosonic  logo-1

 

Piing Games Logo

 

Open AI logo

Microsoft Logo

 

Apple Logo

 

Muxwave logo-1

Unreal engine logo

 

DRPG Labs Sessions

Introducing DRPG Labs —an exclusive opportunity for you and your marketing or communications teams to dive into the latest innovations in customer and employee engagement first hand. Our live interactive broadcasts and in-person hands-on sessions are designed to keep you ahead of the curve in the dynamic world of technology. Don't miss out on the chance to discover ground breaking strategies and tools that will elevate your brand's impact.

To unlock the future of engagement today and book a session exclusively for your team, just complete our enquiry from and one of our Labs team will be in touch to arrange a date.

Book a DRPG Labs Session