Omnichannel communications reference a singular experience for consumers, such as unified comms, across all channels. This content is optimised for every channel and appropriate devices, as well as featuring aligned design, messaging and objectives for harmonious and uninterrupted user experience.
UK fashion retailer Oasis is one of the most impressive in its use of omnichannel approach and uses this knowledge to its advantage. Whether in-store or online, it’s ensured that you’re experience as a customer is seamless.
You can also shop on the Oasis website, also device-friendly but more so for desktop/ laptop, that is easy to navigate and mirrors Oasis’ other buying platforms.
From an in-store point of view, Oasis stands out from its competitors via the use of iPads that also act as tills, meaning you can ask a staff member for help with product information, up-to-date pricing, or styling tips and either order to your home if a product is out of stock, or allow you to pay right where you are instead of waiting in long queues.
So why actually bother?
If providing a positive user experience for customers doesn’t quite tempt you (bit strange), you might be interested in the return-on-investment omnichannel comms may have. For example, unified comms across your channels may mean less time spent on creative concepts, creation and implementation. However, the positive experience you’re providing customers also means they’re more likely to revisit and continue to use your services, with Omnisend reporting that customer retention rates are 90% higher with omnichannel in comparison to single channel.
Let’s get you up to speed
Did you know that 45% of marketers feel they lack the necessary talent, tech and processes to master omnichannel brand marketing? According to a report by CMO Council, this is the case. And that’s a pretty high percentage! If you’re part of that statistic, or you feel you don’t quite have the knowledge or the tools to deliver a strong omnichannel marketing strategy in the way you’d like, let us help you – because we have just the people (and the tools) who can.
Give us a call on 0207 937 8057 or email us at email@example.com and together, we can create not only omnichannel comms that hit the mark, but an omnichannel marketing strategy that will have your competitors filled with jealousy!