Digital Marketing and Data Analytics

A Google Ads Audit reveals the effectiveness of your Google Ad campaigns. Sometimes it uncovers hidden pain points that need treating. Dr DRPG to the rescue! We will treat any boo boos and get your accounts back to roaring health. Rest assured that your ads are where they’re meant to be, seen by the right people and bringing in those all-important enquiries and ultimately conversions.

SEO audits are extremely useful if you’re not seeing as much digital footfall across your website. Our team of digital sleuths will identify problems or errors that prevent your site from ranking on Google and other search engines. We will ensure your site is being correctly indexed by Google, evaluate your website for SEO issues, optimize your content with key words and set up and maintain detailed reporting to monitor the performance of your website.

Social media is such a vital aspect of digital marketing in today’s business climate, and you don’t want this to be a point of lost revenue. Our audit process will analyze your business' metrics to assess growth, opportunities and what can be done to improve your social presence. Working with our team of think outside the box creatives, we develop an arsenal of cut through content to make sure you’re hitting your targets. 

Keyword research is all about finding and analyzing search terms that people use with the goal of harnessing that data for search engine optimization (SEO) or general marketing. Keyword research unearths questions to target, how popular certain queries are, their ranking difficulty, and lots more. Our analysis provides valuable insight into the questions your target audience is actually searching for answers to. This insight informs content strategy as well as your broader marketing strategy. You want your website to be full of the content people are searching for. Do this, and the results will be clear to see.

Google Analytics is the beating heart (ba boom, ba boom) of all digital marketing campaigns.  It’s where all the arteries converge bringing vital information not just on the website’s performance, but it gives us the ability to analyze all channel performance in one place. 

Our Google Analytics reports are thorough. We don’t just state the obvious but we look into the depths of your site’s performance.   

Also, we’re helping many businesses get ready for the July 2023 migration to GA4.  We can help you to transition, transferring your tracking and setting up GA4 custom reporting. 

Whether it’s ecommerce tracking (ka-ching) or tracking of key events such as call to actions on your site, having the right tracking set up at the start of your digital marketing campaigns is vital. Without it you may never fully maximize your marketing efforts. 

With the move to GA4, businesses will need to ensure their conversion is set up correctly in Google Tag Manager so that future measurement of conversions is maintained once the transition happens in July 2023. 

This holistic audit ensures all digital marketing channels are reviewed in line with each other and that a consistent approach is adopted across all channels. This in turn means the right content is there at the right time for the right people.  This consolidated report gives a temperature check to all your digital marketing efforts. If they’re not where you’d like them to be, we’re there to help with killer content and an insightful strategy.