UX and UI Design

Knowledge is power, and understanding your audience is the driving force to building digital products for your business. Our team is experienced in running usability studies to understand what your users are looking for (and what they’re not)! Combined with our Research & Insights team, we go beyond what the user expects when they’ve arrived at your door and find more of your target audience who are eager to knock! 

Research comes in lots of different shapes and sizes, but some of our preferred methods include focus groups, usability testing, one-to-one interviews, competitor analysis and analytic evaluation.  

Bringing in external support brings fresh insight to any project. We take your existing platform (be it web-based or software) and work with you to understand your audience, goals and aspirations. Armed with these insights, our team conducts a thorough review of your system, offering recommendations and actions. These are based on industry best practices, competitor analysis (wherever possible) and our own  expertise. We rank the priority of updates to help you deliver the most value to your users in the quickest way. 

They say to never judge a book by its cover, but in the massively competitive online sphere, we all do it. First impressions count. The design and aesthetic of the digital platforms we use can be the difference between engaging and converting or heading back to Google. First impressions count. 

Our team of designers have bags of creativity paired with a keen eye for what makes digital designs pop. We ensure that anything we produce doesn’t just look great, but also adheres to web accessibility standards and usability best practices to make sure they’re as effective as possible.

Nobody wants to sink loads of money into a platform only to learn that it doesn’t work. Prototyping helps remove the guess work. We create rapid mock-ups with as much interactivity needed to convey the product’s purpose, be it a single journey or advanced branching pathways. 

It’s a valuable tool for getting a feel of the platform before a single line of code is even written. Not only that, but prototypes are handy in providing stakeholders, key people and prospective users a place to ‘try before they buy’. 

Ultimately, your users determine the success of your platform. Usability testing tells you if your users are lovin’ or hatin’. In its simplest form, we place your website, app or software in front of a representation of your users and ask them to complete a series of pre-defined tasks. This could be attempting to purchase a product, make an enquiry or hunt out a particular piece of information. We then observe their behavior, noting down their comments and delving a bit deeper with some probing questions to really get into their head and find out how they feel. The results offer an unbiased look at how your platform’s performing. It highlights issues that often get overlooked or show completely new avenues to take. 

Our team crafts the perfect usability study to best fit your platform. We also aim to keep you involved every step of the way, from test script creation and people sourcing, through to test observation and outcome reporting. Better still, we’re then on hand to support you with recommended changes and enhancements to address those issues. That’s the beauty of our full-service offering.