Jaguar Land Rover (JLR) is a British multinational automobile manufacturer and long-standing client of DRPG. JLR places a lot of value on internal comms and came to us with hopes of creating an internal magazine that reflected the company’s prestige. Having previously distributed a fortnightly newspaper-style package, it wanted this new iteration of ‘TeamTalk’ to generate excitement and share engaging content.
We started with research and discovered that keeping the magazine in print was a must – shop-floor colleagues would lose out with no physical magazine to flick through. This gave us space to create something prestigious, and make the beautifully designed new publication an attractive keepsake. A keepsake that left people right across the business with no doubt that they are integral to the company and what they do really matters. Design can really speak.
Sleek design choices reflected JLR’s prestige in its industry and a new focus on the people behind the business helped to instil a sense of pride in its workforce. Each magazine now has a bespoke cover that reflects the contents within, complementing the selected theme for each issue of the feature-led publication.
Copy was transformed and design revolutionised. In short, TeamTalk was turned into a highly engaging and enjoyable read for every individual within JLR. Feedback from readers shows exactly that. On launch, 83% liked or loved the new look, 75% agreed the new magazine was superior to the old one and well over half admitted they would now share TeamTalk with friends and family outside of JLR.
TeamTalk’s editor-in-chief couldn’t have been happier. He said, “I've just seen a printed copy of the magazine and it looks fantastic! It's not an easy product to coordinate, as amends seem to go from a trickle to flood in a matter of weeks.
It was all handled so well, and I think the quality of the copy, design, work-flow process and creative session were excellent.”