Zur Einführung der brandneuen, mit Spannung erwarteten Scrambler 1200 Modellvarianten plante Triumph Motorcycles ein einzigartiges, aufregendes Event.
Wir leiteten und lieferten die komplette Umsetzung dieses Erlebnisses, von den ersten kreativen Ideen bis hin zur Positionierung der Konferenzinhalte, der Showproduktion, dem Rednermanagement und mehr.
Triumph-Experten hielten aufschlussreiche Vorträge über die Eigenschaften und Verkaufsargumente der beiden Motorräder, und die Rock-Indie-Band The Amazons sorgte später am Abend für musikalische Unterhaltung.
Das Hauptereignis fand auf einer maßgeschneiderten Strecke statt, die aus 800 Tonnen Erde und Schotter bestand. Hier traten Profifahrer aus aller Welt in einer Reihe von Rennen gegeneinander an, die in einem spannenden Finale endeten!
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