--- title: Hybrid Produkt Launch | Triumph Motorcycles description: DRPG Case Study zum hybriden Produkt-Launch der Tiger 900 von Triumph Motorcycles. --- [![DRPG logo](https://www.drpgroup.com/hubfs/raw_assets/public/DRPG%202022/Images/logo-blue.svg) ](https://www.drpgroup.com/de/?hsLang=de) - Services - [Kommunikationsstrategie & Kreativkonzeption](https://www.drpgroup.com/de/services/kommunikationsstrategie-und-kreativkonzeption) - [Design, Fotografie & Text](https://www.drpgroup.com/de/services/design-fotografie-und-text) - [Digital Solution](https://www.drpgroup.com/de/services/digital-solutions) - [Film & Audio](https://www.drpgroup.com/de/services/film-und-audio) - [Animation](https://www.drpgroup.com/de/services/animation) - [Events & Experiences](https://www.drpgroup.com/de/services/events-und-experiences) - [Messe & Expo](https://www.drpgroup.com/de/services/messe-und-expo) - [Projekte](https://www.drpgroup.com/de/projekte) - [Über uns](https://www.drpgroup.com/de/über-uns) - [News & Know-how](https://www.drpgroup.com/de/news) - [Kontakt ](https://www.drpgroup.com/de/contact) - [Karriere](https://drpg.teamtailor.com/) ### Diese Webseite ist auf Deutsch. Drücken Sie die Eingabetaste, um die Sprache zu wechseln.DE ![DRPG logo mobile](https://www.drpgroup.com/hubfs/raw_assets/public/DRPG%202022/Images/logo-blue.svg) - Services - [Kommunikationsstrategie & Kreativkonzeption](https://www.drpgroup.com/de/services/kommunikationsstrategie-und-kreativkonzeption) - [Design, Fotografie & Text](https://www.drpgroup.com/de/services/design-fotografie-und-text) - [Digital Solution](https://www.drpgroup.com/de/services/digital-solutions) - [Film & Audio](https://www.drpgroup.com/de/services/film-und-audio) - [Animation](https://www.drpgroup.com/de/services/animation) - [Events & Experiences](https://www.drpgroup.com/de/services/events-und-experiences) - [Messe & Expo](https://www.drpgroup.com/de/services/messe-und-expo) - [Projekte](https://www.drpgroup.com/de/projekte) - [Über uns](https://www.drpgroup.com/de/über-uns) - [News & Know-how](https://www.drpgroup.com/de/news) - [Kontakt ](https://www.drpgroup.com/de/contact) - [Karriere](https://drpg.teamtailor.com/) [![](https://www.drpgroup.com/hubfs/New%20Site%20Files%202022/back-arrow.png) zurück ](https://www.drpgroup.com/de/projekte?hsLang=de) ![Case Study - Triumph 900 - Hybrid Launch - Image 1](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20900%20-%20Hybrid%20Launch%20-%20Image%201.png?width=1170&height=529&name=Case%20Study%20-%20Triumph%20900%20-%20Hybrid%20Launch%20-%20Image%201.png) # Triumph Tiger 900 Hybrid Produkt Launch **Triumph Motorcycles Ltd ist der größte Motorradhersteller Großbritanniens und eine Marke, mit der wir schon seit vielen Jahren zusammenarbeiten. Im Jahr 2020 wollte Triumph sein brandneues Modell Tiger 900 auf den Markt bringen und wusste, dass wir die richtige Kreativeagentur waren, um dies stilvoll und markengerecht zu tun.  ** Triumph hatte gerade eine Partnerschaft mit Eon Productions Limited im Vorfeld des 25. offiziellen James Bond-Films "Keine Zeit zu sterben" abgeschlossen, in dem Tiger 900 eine Hauptrolle spielte. Triumph musste das Motorrad zunächst der Presse präsentieren und ein hochwertiges Video erstellen, das bis zur Premiere des Films Monate später verwendet werden konnte. Unser Denkansatz bezog also nicht nur die Markteinführung selbst, sondern schon die Vorarbeit dahin mit ein.   ![Case Study - Triumph - 900 Hybrid Launch - Image 2](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%202.png?width=570&height=360&name=Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%202.png) ![Case Study - Triumph - 900 Hybrid Launch - Image 3](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%203.png?width=570&height=360&name=Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%203.png) ![Case Study - Triumph - 900 Hybrid Launch - Image 4](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%204.png?width=570&height=360&name=Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%204.png) ![Case Study - Triumph - 900 Hybrid Launch - Image 5](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%205.png?width=570&height=360&name=Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%205.png) Für den offiziellen Launch gab es ein Live-Publikum von 150 internationalen Pressevertretern und geladenen Gästen, dir direkt in das Herz des Unternehmens an dessen Hauptsitz in Hinckley, Mittelengland geladen worden waren. Dort wurden die Gäste mit einem unglaublichen Stunt beeindruckt, bei dem das James Bond-Team mit dem Motorrad über den Jaguar Land Rover Defender sprang, der auch im Film zu sehen ist. Anschließend durften die Teilnehmenden das Motorrad aus nächster Nähe betrachten.  Nicht nur die Live-Gäste waren von der Tiger 900 beeindruckt. Aus dem am Tag gefilmten Material haben wir mehrere dynamische Filme für Triumph produziert, die in den sozialen Medien und darüber hinaus verbreitet wurden. Allein in Großbritannien erreichte die Teaser-Video-Kampagne mehr als 10 Millionen Zuschauer.  ![Case Study - Triumph - 900 Hybrid Launch - Image 8](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%208.png?width=570&height=360&name=Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%208.png) ![Case Study - Triumph - 900 Hybrid Launch - Image 9](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%209.png?width=570&height=360&name=Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%209.png) ![Case Study - Triumph - 900 Hybrid Launch - Image 6](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%206.png?width=570&height=360&name=Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%206.png) ![Case Study - Triumph - 900 Hybrid Launch - Image 7](https://www.drpgroup.com/hs-fs/hubfs/Case%20Studies%20(New%20Site)/Triumph%20900%20Hybrid%20Product%20Launch/Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%207.png?width=570&height=360&name=Case%20Study%20-%20Triumph%20-%20900%20Hybrid%20Launch%20-%20Image%207.png) ## Nächstes Projekt [## Unternehmenspräsentation | Canon ](https://www.drpgroup.com/de/projekte/canon-unternehmenspr%C3%A4sentation?hsLang=de) [## Markteinführung für Händler | Fiat Chrysler ](https://www.drpgroup.com/de/projekte/fiat-chrysler-abarth-124-spider-markteinf%C3%BChrung-f%C3%BCr-h%C3%A4ndler?hsLang=de) [## Hospitality Experience | Longines ](https://www.drpgroup.com/de/projekte/longines-customer-hospitality-experience?hsLang=de) [## Produkt Fotografie | Sensationail ](https://www.drpgroup.com/de/produkte/sensationail-produkt-fotografie?hsLang=de) [## Virtuelle Markteinführung | Triumph Motorcycles ](https://www.drpgroup.com/de/projekte/triumph-tiger-1200-virtuelle-markteinf%C3%BChrung?hsLang=de) [## Digitale Plattform | Continental 2025AD ](https://www.drpgroup.com/de/projekte/continental-2025ad-digitale-plattform?hsLang=de) [## Messestand | Bosch Siemens Homecare ](https://www.drpgroup.com/de/projekte/bsh-messestand?hsLang=de) [## Employee Comms App | Scania ](https://www.drpgroup.com/de/projekte/employee-comms-app-scania?hsLang=de) [## Magazin Design | Jaguar Land Rover ](https://www.drpgroup.com/de/projekte/jaguar-land-rover-teamtalk-magazin?hsLang=de) [## Incentive Reise | Vorwerk ](https://www.drpgroup.com/de/projekte/vorwerk-incentive-reise?hsLang=de) [Instagram](https://www.instagram.com/drpgteam) / [LinkedIn](https://www.linkedin.com/company/drpg-germany) [![drpg logo](https://www.drpgroup.com/hubfs/drpg-logo-black.svg)](//) [![drpg logo](https://www.drpgroup.com/hubfs/drpg-logo-black.svg)](//) [![Certified B logo](https://www.drpgroup.com/hubfs/cert-b-corp-logo-mobile.png)](//) [![Certified B logo](https://www.drpgroup.com/hubfs/cert-b-corp-logo.png)](//) © 2026 DRPG. 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