Learning & Development isn’t what it used to be. Audiences who were once engaged with the classic ‘I teach, you learn’ approach are now disengaged. The shift towards online learning now feels dull, and whilst it was a hit in lockdown, we’re now at the point of ‘oh no, not another online learning module I’ve got to pretend to listen to..’.
At the same time, L&D leaders are under pressure to prove the value and effectiveness of their programmes. Employee surveys? Boring. Multiple choice quizzes? Been there, clicked that. Generic LMS platforms? Yawn.
So, what’s next?
Learning doesn’t have to be dull. In fact, at DRPG, we believe it shouldn’t be. As a team of creative communicators, technologists, behavioural scientists, and AI experts, we’re transforming L&D from box-ticking to brain-igniting. Let’s explore how.
Humans remember best when emotion is attached to the memory. According to the Peak-End Rule, the bigger the emotional spike we have, the longer and more positively we retain the knowledge. This means your learning content HAS to have an emotional impact, there must be a moment of WOW followed by a powerful takeaway. Standard learning models? It’s more rinse-and-repeat and hope something sticks. But a deep emotional connection is what drives lasting behavioural change.
How do we get there? All good solutions are led by how we track their return, so let us dive into some of the options available to your team to help bring learning alive.
Measuring impact through Ethical Facial Analysis
Want to know how your audience really feels about your content? Ethical Facial Analysis is a powerful (and privacy-safe) tool that tracks real-time emotional responses - excitement, boredom, confusion - without capturing any personal data. Through setting up a couple of cameras, you can capture, live, 100s of people’s reactions. This data can be fed back instantly to the presenter, so they can adjust the content and how long they spend on specific topics, depending on the interest level of the audience – far better than a post-activity feedback survey!
At DRPG, our Digital team harnesses this kind of intelligent tech to transform how teams learn, ensuring content lands and lasts.
Personalise experiences through AI Avatars
Imagine if you could get a video of your CEO presenting your next health and safety training module. How about an anti-bribery module? Through a couple of hours of recording, it is now possible to get a fully voice/ visually realistic avatar of anyone you like, to say whatever you like (Sounds scary, right?). With this innovation, you could have someone influential in your business presenting multiple courses at the same time in different languages, whilst retaining that person's specific tonality and accent.
Even better, your AI CEO Avatar can be pre-loaded with a host of information on a specific topic, allowing learners to interact with the avatar to get topic-specific responses. You can even train the Avatar to ask questions back to the trainee to challenge their understanding of the topic area. We call this LIT (Liquid Intel Training) – it’s human-led, but not human-dependent.
Want to see how DRPG is using this tech to revolutionise training? Explore our AI Avatar Solutions here.
Interactivity matters more than ever
Different people learn in different ways (kinaesthetic, visual, auditory, social, solitary, etc.) The shortcomings of a lot of training are that it often serves a singular style, alienating a majority of your audience. At DRPG, we design truly inclusive L&D experiences that work for everyone.
Interactive film, for instance, allows learners to shape the narrative. Think Netflix’s Bandersnatch for business training... at a pivotal moment in a video put the choice into the learner's hands, see how their decisions create different pathways and outcomes.
Not only is it great for the learner, but it also gives massive insight from an employer's point of view on how their team is thinking – imagine seeing in real-time how different teams, roles, or age groups respond differently to the same scenarios. That’s real ROI!
We also craft immersive experiences that tap into all the senses. For those more sensory-driven learners, you must have a point of physical activation, whether that is a click of a button, something tactile, sound, temperature – anything that shifts the mindset of a learner will help them retain knowledge for longer. Theatricality matters! There’s a reason why things like immersive cinemas are outstripping their traditional counterparts. If we want to create EIQ (Emotional Intelligence Quotient) and harness emotional intelligence with our people, we must do what the secret cinemas of the world do – go all in!
As with all of these innovations in learning, as soon as they’re on the market, someone is thinking of the next best thing. You must continue to open your mind to all the possibilities in your toolkit. Innovation isn’t a one-time event, it’s a continual adaptation and exploitation of the possible.
That’s where we come in. DRPG's award-winning Learning & Development team works with global brands to future-proof their strategies and deliver measurable results. It’s not just about engagement, it’s about genuine ROI. We keep up to date with all the innovation within L&D and AI, as well as the tools to track ROI - as a partner we can help future-proof your organisation's learning!
So… is your organisation still settling for outdated learning methods? Ready to reimagine your L&D strategy? Let’s make learning that lands. Get in touch.