Santander

As official partner to the British Grand Prix and Silverstone, Santander was looking for a truly interactive way to bring their brand to life and engage patrons with innovative and exciting activations. Forget slapping a logo here and there, we took the ask to new levels by combining unbridled creativity with the raw power and thrill of Formula One. From making a replica F1 car sofa to old-school games where patrons were competing against actual drivers, fun flowed from every corner. Combining Santander's brand look with classic racing car icons and motifs, we had loads of fun bringing every touchpoint to life.