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Triumph Global Dealer Conference

British motorcycle manufacturer, Triumph, required a two day Global Dealer Conference for over 1,200 of their dealers from across the globe, to explore and communicate the ongoing future plans for the brand and products set to launch in the new year.
Held at the ExCel London, DRPG were on-hand to deliver all aspects of the event experience, from creative positioning, through to the full execution of production, delegate engagement, and logistics, creating an unforgettable event. The conference included various presentations from key stakeholders across the business, as well as several external speakers.
Our digital team produced a mobile app for dealers to order a range of Triumph products which was heavily utilised within the exhibition space. 
The conference concluded with the launch of their new Scrambler 1200 motorcycle which was presented to dealers, celebrities and members of the public who entered a competition to win their place at the conference. The evening boasted an 1,800 strong audience, an array of entertainment and a series of nation-based dirt bike action. Brazil took home the winning trophy, beating Italy in the finale. As well as the races, rock/indie band, The Amazons closed the event with a range of entertainment.


day conference


interactive sessions


global dealers attended