Display Graphics is the sign and display division of Premier Paper, offering a wide choice of products suitable for POS/POP displays and graphics. Launching the latest products within this range, DRPG designed and created an outstanding showcase stand for Premier Paper’s 3-day exhibition at the Sign and Digital UK Expo held at the NEC Birmingham.
Playing on the client’s name, DRPG devised a movie themed stand for the expo, setting it up as ‘Premier’s Premiere’ as a way to make a splash, stand out from the crowd and provide a fully immersive experience to visitors where they could enjoy cinema paraphernalia and memorabilia all with the look and feel of a movie premiere. To support their business development, DRPG created a digital solution to capture live data of attendees that Premier Paper could then use post-event to follow up with leads and generate future sales.
The expo was a huge success, achieving and surpassing all objectives, generating high footfall and drawing in new and existing customers. The stand led directly to 240 new business leads captured on the day by the digital solution and various post event press opportunities with coverage in publications including a feature interview in Exhibition News.