Leading UK oak frame building company Oakwrights required a total digital rebrand to remain at the forefront of its craft but retain its unique offering in traditional, bespoke oak frames.
We worked with Oakwrights to overhaul its website and marketing communications. Our digital team assessed and evaluated its entire website, creating a better journey for the user and business. Our inhouse UX experts created a clean, intuitive site map to ensure pages were neatly arranged to optimise the site and rank higher in search engines. We researched keywords to ensure they stood out from their competitors and worked with the client to organise how they created better enquiries and process these more easily to convert into qualified leads.
We collaborated with our design team to give the brand a fresh new colour palette and modern design – it was important each element works well for print and digital, therefore typography, colour schemes and layout of content had to be carefully considered throughout.