Skanska required an animation that would not only highlight the great projects taking place around Europe, but also how it gave credence to the company’s motto: “Building for a Better Society”. The film of the same title needed to reflect what Skanska does, and how this benefits the communities within which it operates.
Aimed at different countries, the film had to project a generic northern European feel with visuals reminiscent of Sweden as much as Germany, the Netherlands or Britain. Travelling through the environment, the viewer is taken on a journey, and the gentle, flowing movement, transitions as well as music support this. The animation opened Skanska’s annual European Managers’ Conference and was thereafter made available to external audiences on Skanska’s website.