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Award Winning Triumph Bonneville Bobber Launch

Journalists, dealers and a celebrity-studded line up gathered at the London Printworks to witness the global launch of Triumph’s latest bike: The Bonneville Bobber. End-to-end event management, production, creative and tech went into delivering the exhilarating live press launch in record time.

Precise execution launched in true Triumph style with 60 metres of unadulterated indoor drag racing from World Champions Carl Fogarty MBE and Freddie Spencer.

Powerful and brand reflective, maximum shareability was stirred through the use of eclectic elements - from a live headline set from the Vaccines and dynamic staging for the main attraction: The Bonneville Bobber. 

The Triumph Bonneville Bobber launch has collected numerous awards in 2017 including C&IT and EVCOM Live.


Drag races




Million social reach