We provided Fiat Chrysler Automobiles (FCA) with an interactive 3-day product launch and training on their latest model, the Abarth 124 Spider, for their U.K dealer network. Bringing all educational elements to life, the overall aim was for their dealers to walk away with a heightened sense of passion and enthusiasm for the new Abarth 124 Spider, Abarth 595, and the brand itself.
Held at our very own drpstudios, the main room mirrored car racing grounds with a ‘grandstand’ and a racing 'track'. We provided an Augmented Reality solution to enable delegates to experience and explore the car and its key benefits, with short stings played on the iPads to reinforce key emotions.
A 'Pit Garage' space, including iPads showing videos in synergy with the reveal video on screen, gradually exposed the Abarth 124 Spider from inside a projection-mapped white box. Delegates embraced a first-hand exploration of the car before heading to the 'Pit Lane' where a number of Abarth vehicles were lined up, labelled with their names, ready for them to drive.