Senior Insight and Planning Manager

Reporting to:
Head of Campaign


Joining us as a Senior Insight and Planning Manager, you’ll be responsible for the forward planning of brand-building strategies at DRPG. You’ll work on creative, media and research briefs with the account and creative teams to ensure the best possible marketing solutions for a broad range of clients. You’ll lead the team, ensuring best practice, innovation and solid research underpin all of DRPG’s client responses.

Principle duties

You’ll work mainly with the campaign team but will support other areas of the business to:

  • Develop consumer behaviour insight and trends
  • Analyse the role and impact of various touch points and channels on client’s business and marketing strategies
  • Synthesise and analyse, write & present key findings with clarity to develop insights and recommendations to drive marketing strategy
  • Deliver planning at both implementation and strategic levels
  • Ignite the generation of creative ideas
  • Support content and channel strategy
  • Interpret research findings and generate consumer insight that enables creative communication solutions
  • Participate in thought leadership initiatives discussion with partners and clients
  • Lead and deliver focus groups, workshops and hackathon style activity
  • Provide on-going updates to the team of industry trends, issues, and best practices for relevant categories
  • Monitor research and insights production schedules, budget, and costs (where incurred)
  • Review insight work to proof clarity of meaning as well as compliance with codes and regulations, and original client briefs
  • Maintain optimally efficient inventory of tools used (i.e Brandwatch string availability, online subscriptions and relevant insight events the team should or could attend)
  • Manage, train and mentor a team of researchers with aplomb
  • Plan team resource in line with account management, client deadlines and wider team needs
  • Help the head of campaign with best practice for research, insight and planning, developing the function both internally and externally


 You will


  • Be active in client meetings
  • Make recommendations work successfully across all channels
  • Produce on-brand, on-budget strategies and insights
  • Lead and support on proposals and pitches where research and insights is an integral part, conformance with best practice, accepted research methodologies and any relevant regulations
  • Accurately cost team time and resources to successfully deliver
  • Be cool about working on many projects at the same time
  • Work collaboratively with the rest of the DRPG team
  • Understand clients’ needs and keep them happy with gorgeous work and great communication
  • Be curious and keep getting better
  • Be tuned into the ever-changing world around you, from business to tech, from politics to popular culture
  • Manage, train and mentor the team to do the same
  • Be responsible for resourcing projects, pitches, processes and planning in work to match skills and capacity

This list is not exhaustive, and you will be expected to work flexibly and undertake other such duties as the management may, from time to time, reasonably require
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  • Tons of similar experience, ideally within an agency environment or marketing company
  • The Ability to independently source supporting data and research
  • A proven research background and detail orientated analytical skills
  • A broad spectrum understanding of technical and legal matters (in reference to communication and marketing in particular)
  • The ability to work across a broad range of client categories and a swathe of very different consumer groups
  • Extensive and practical marcomms knowledge; B2B and B2C, internal and external
  • An awareness of how different channels fit within the communications landscape
  • Experience in mobile marketing, social CRM,E-commence, search engine is preferred
  • The ability to work across a broad range of client categories and a swathe of very different consumer groups

Skills / characteristics

  • Outstanding writing, grammar and presentation skills
  • Strong interpersonal, organisational and supervisory skills
  • Responsive, creative problem-solving skills when working independently and in a team
  • Adaptability and multi-tasking skills when working under pressure and / or on extremely different projects
  • Active listening skills
  • Someone who doesn’t surrender – we strive to get the job done, no matter what
  • Fantastic communication skills and lots of banter
  • Impeccable attention to detial (well spotted)
  • Sound judgement
  • Leadership qualities
  • Positive, passionate, committed – whatever the situation
  • Love of innovation, insight, data and investigation!
  • Happy to work outside usual office hours
  • Manage your time like a Swiss watch
  • The team would like a ‘Reliable nerd with a sense of humour and a zest for life’
  • Committed to making anything possible
  • Ability to make tea and coffee as part of a round system preferred

Other requirements

  • Full, clean drivers’ licence
  • Willing to work flexibly

Data Security

At all times you must work within the guidelines set out in the DRPG’s Information Security Policy and your Employee Confidentiality Agreement. Failure to do so may be treated as gross misconduct.

Health & Safety

At all times you must work within the guidelines set out in DRPG’s Health & Safety Policy and Employee Manual.

Further notes

The role will be based primarily in our Worcestershire head office and will require regular travel to other office locations. You will be expected to work flexibly and undertake other related commercial duties both in the UK and overseas as the company may from time to time reasonably require.

The company

Established in 1980, we're one of Europe's most experienced and largest fully integrated, award winning communications agencies. From the strategic communication consultancy to our complete in-house production facilities for digital media, video, events & print, we deliver to companies of all sizes that span a wide range of markets.The DRP Group is an equal opportunities employer.

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