New Business Sales Manager

Group sales team
Midlands / Windsor / London (regular travel)
Reporting to:
Director of Group Sales


The role of the New Business Sales Manager is to improve the Group brands market position and achieve financial growth. You must be able define long-term organisational strategic goals for your market sectors, build key customer relationships, identify business opportunities, negotiate and close business deals and maintain extensive knowledge of current market conditions. The role involves working alongside all the different services offered within the group wide, increase sales opportunities and thereby maximise revenue for the Group.

Principle duties

  • Primary role is to prospect for new clients
  • Strategic planning of market sectors to develop the pipeline of new business coming into Penguins. This requires a thorough knowledge of the market, the solutions/services that Penguins and the group can provide, and those of our competitors.
  • Work closely with Directors within the group to assist with developing strategy for new business
  • Work with Marketing to develop sales collateral New Business

New Business Development

  • Prospecting for potential new clients and converting opportunities, therefore increasing turnover and GP.
  • Developing relationships to a cross section of sectors to ensure growth of pipeline and opportunities.
  • Meeting potential clients to create relationships that will grow
  • Identify potential clients, and the decision makers within the client organisation.
  • Research and build relationships with new clients – sector led, what’s happening in industry press.
  • Set up meetings between client decision makers.
  • Account planning and pitches - work with the team to develop proposals that meets the client’s needs, concerns, and objectives.
  • Respond to RFI and RFP
  • Attend forums/education trips, seminars/showcases to help develop new & existing customers

Business Development Planning

  • Attend industry functions and provide feedback and information on market and creative trends.
  • Work with marketing to identify opportunities for campaigns and services that will lead to an increase in sales.
  • Using knowledge of the market and of competitors, identify and develop the company’s unique selling propositions and differentiators.

Management and Research

  • Ensure that data is accurately entered and managed within the CRM system
  • Forecast sales targets and present regularly at group sales meetings as well as internal sales & marketing meeting.
  • Track and record activity via CRM system on accounts
  • Understand group goals and purpose to continue enhancing the Group’s performance.
  • Overall responsibility for project GP margins
  • Help, advise and steer use of CRM within the business with Key Account Managers
  • Develop reports with CRM

Learning & Development

  • Proactively seek to develop one’s own skills and those around you
  • Participate in training where necessary

This list is not exhaustive, and you will be expected to work flexibly and undertake other such duties as the management may, from time to time, reasonably require
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  • Proven experience ideally from within an event/production agency environment however other events backgrounds would be advantageous
  • Experience of working within corporate organisations.

Skills / characteristics

  • Focused on consistently providing high service levels.
  • Willingness to learn new skills and develop existing ones.
  • Must be committed to making ‘anything possible’ with a ‘can do’ attitude.
  • Must have a high level of organisational skills and good time management.
  • Confident in communicating effectively with all stakeholders.
  • Collaborative and flexible approach to work inside or outside of core hours as required.
  • Excellent attention to detail.
  • Have a full UK driving licence
  • Drive and ambition to make a difference.
  • An accountable, dedicated team player that can make the most of the people around them, whilst providing the support that enables others to succeed.
  • Self-motivated with the ability to work individually and as part of a wider team
  • Willingness to improve and co-implement change.
  • Computer literate.

Data Security

At all times you must work within the guidelines set out in the DRPG’s Information Security Policy and your Employee Confidentiality Agreement. Failure to do so may be treated as gross misconduct.

Health & Safety

At all times you must work within the guidelines set out in DRPG’s Health & Safety Policy and Employee Manual.

Further notes

The role will be based primarily in our Worcestershire head office and will require regular travel to other office locations. You will be expected to work flexibly and undertake other related commercial duties both in the UK and overseas as the company may from time to time reasonably require.

The company

Established in 1980, we're one of Europe's most experienced and largest fully integrated, award winning communications agencies. From the strategic communication consultancy to our complete in-house production facilities for digital media, video, events & print, we deliver to companies of all sizes that span a wide range of markets.The DRP Group is an equal opportunities employer.

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