Success for Jaguar Land Rover and drp in Annual Tata Group Awards
drp and Jaguar Land Rover have been working in partnership to deliver engaging and unique communications to employees across Jaguar Land Rover's Global sites. The positive impact of such communications has been proudly acknowledged by Jaguar Land Rover’s parent company at the recent 2017 Annual Tata Group Awards.
Notably winning ‘Best Internal Communications’ for an augmented reality app for Jaguar’s launch of its highly anticipated I-PACE to its internal employee base.
The Jaguar I-PACE augmented reality app, developed by drpdigital, featured several ‘triggers’ which allowed employees to explore the key features and benefits of the car, and enjoy an immersive driver experience that enabled users to digitally drive the I-PACE around their desks.
The iconic ‘Jaguar Growler’ was used on a ‘Top Trumps’ inspired card and distributed to all Jaguar Land Rover employees. The card was as an innovative ‘marker’ to stimulate the app and bring the digital car to life.