drp Produces Interactive Expo for the ‘British Army in Education’
We worked with ‘The British Army in Education’ to produce their interactive, engaging and vast exhibition stand at the national ‘Big Bang UK Young Scientists & Engineers Fair’, 15th – 18th March 2017, at the NEC Birmingham.
Divisions drpexhibition, drpdigital, GROSVENORFILM, print, design, and technical worked together collaboratively to create and execute a bespoke, interactive, engaging and tech-filled dual-level stand. The aim of the stand for the British Army was to emphasise STEM subjects, skills, and jobs within the industry.
Within the expo area, interactivity included inspirational films activated by touch screens, a batak game, and Augmented Reality (AR) markers across the stand. The AR markers were the most interactive element. Activated via an app on an iPad they brought vehicles, such as the Apache Helicopter, Foxhound and Challenger II Tank, to life in 3D/4D form.
Ed Vickery, Head of drpexhibition commented, “It has been a rewarding and exciting experience working with the British Army in Education. The various interactive elements of this expo, such as the AR, ensured high levels of engagement from the visitors and having worked with them for two years running the drpteam has a strong understanding of their needs.”