Dale Joins Panel at this Month’s Event Huddle
Our group CEO Dale Parmenter recently joined events industry experts at April’s Event Huddle, held at 1 Wimpole Street, for an insightful debate on recession trends. The thought provoking topic was: “Can we save ourselves from the next recession?” moderated by Kevin Jackson and John Fisher, Philip Hughes, and Mike Kershaw joined Dale on the panel for the discussion. The panel shared their survival skills, and past experiences of recessions, and the inevitable recession-cycle.
Dale recalled the detrimental effects of 9/11. The last recession taught the business a lot, as Dale mentioned, “60% of our business was wiped out overnight [after 9/11]. [It] made us grow up suddenly, and we told ourselves ‘we would never be in that position again’.” drp has kept to that promise, with a 180 strong team, which is continually growing.
Philip Hughes, from Ice Box London, also noted that in 2008, “One of our large corporates were spending 5% of what they were spending in the last 10 years, on a regular occurring event.” Losses are inevitable, however the entire panel stated how important is to focus on your people, as well as your cash in a time such as a recession.