Global Launch of Triumph's New Bonneville
drp recently produced the global launch event of Triumph’s new Bonneville Bobber motorcycle at The Printworks, London, on the 19th October 2016. Just over 1000 people attended, which included hundreds of journalists, dealers, special guests, and celebrities from around the world, such as Rupert Grint, James McVey, Jess Glynne and Spencer Matthews.
With a live headline set by NME award-winners, The Vaccines, and support from DJ Harriet Rose, the warehouse venue was filled with a diverse mixture of Indie rock and racing sounds of the new Bonneville. A demonstration of the new model was successfully achieved through the means of an indoor Bobber drag race on a track length of 60 metres. ‘Team Triumph’, which included racing legends such as seven-times World Champion Carl Fogarty MBE and three-times world champion Freddie Spencer, competed against an international team of motorcycle journalists.