drpgroup Win FMBE Award
The drpgroup has picked up a highly sought after Field Marketing & Brand Experience award for its work with Sainsbury’s during the Paralympics. The gold award, won in the Sponsorship Activation category, recognised Sainsbury’s exceptional Paralympics engagement programme. The FM&BE Awards, held at the Marriot Grosvenor Hotel and now in their 8th year, recognised the very best in live marketing experiences, with judges commenting on the quality of the project and insight of the entry.
Sainsbury’s multi-award winning Paralympics engagement programme saw the organisation inspire both customers and colleagues across the UK with the spirit of the Paralympic games. The programme incorporated the national Flame Festivals, the Paralympics Torch Tour, a nationwide customer and colleague nomination process as well as an inspiring day for 5,000 Sainsbury’s colleagues at the Olympic Park itself.
Callum Gill, marketing manager at drpgroup, commented on the FM&BE Awards success, “It was a fantastic evening to be a part of and great to see such a range of inspiring work going on across disciplines within the industry. For Sainsbury’s to be recognised amongst the other excellent and richly deserved winners on the night was a great honour for both our teams. It was also great to receive the award in a category dominated by other Olympic sponsors demonstrating just how important Sainsbury’s Paralympics involvement was and how much of an impact it has had nationwide. Congratulations to everyone involved wit*h this truly exceptional project”
The award comes as the group continues to grow and expand its drpexperiential team, offering immersive brand experience and exciting, multidiscipline engagement solutions.