drp Support Triumph on Global Press Tour
Between November 2017 and February 2018, we worked alongside Triumph Motorcycles – one of Britain’s largest and well-known motorcycle manufacturers – to support their global press tour, launching five brand new motorcycles. The bikes launched were the Speed Triple, Tiger 800, Tiger 1200, Bonneville Speedmaster and the Bonneville Bobber Black. We embarked on four locations; Almeria, Marbella, San Diego (Carlsbad), and Marrakesh, with approximately 80-120 press in attendance per launch.
The tour’s main purpose was for the press to experience and review each motorcycle. It was vital that each location represented and showcased the individual features. Each location was carefully selected to match the bike and provide the press with the best experience possible.
We heavily supported Triumph by providing the location scouting, global and ground logistics, accommodation, route management, food & beverages, AV support and the creative concepts for each launch.