Nationwide Building Society's 'Big Event'
With a lead time of just over two months, drp created a 5-day strategic employee event for Nationwide Building Society, at the end of January, held at the NEC Birmingham. Over 14,000 of Nationwide’s colleagues, from across the UK, gathered for the ‘BIG Event’. Incomparable in scale to any previous Nationwide employee engagement event, the purpose was to inform and inspire colleagues with Nationwide’s refreshed strategy.
The event was a seminal moment in the Society’s history and provided multiple interactive learning experiences with Nationwide’s strategy at the forefront. We worked with Nationwide in the event’s development including creative, logistics, infrastructure and production which included print, digital solutions and film production.
Each of the five days had to be executed in the same format beginning with an introduction from Nationwide’s CEO Joe Garner, before five immersive experiences followed by a celebratory live performance by a selection of their talented colleagues.