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drp Wins ‘Automotive Event Of The Year’ at C&IT Awards 2017

The annual C&IT (Conference and Incentive Travel) Awards identifies and celebrates the most innovative and successful events within B2B sectors both in the UK and overseas. Following the success of last year with EE, this year we took home Automotive Event of the Year for Triumph Motorcycle’s Bonneville Bobber Launch. Held at the prestigious Hilton London on Park Lane, 22nd September, hundreds of top events industry professionals were in attendance to celebrate another fantastic year for the industry. We were also shortlisted for IT & Telecoms Event of the Year, Conference of the Year, and UK Agency of the Year.

The drpteam worked tremendously hard on an extremely diverse and exciting event, and we are overjoyed to have been recognised by C&IT in this year’s industry awards.

We worked closely with Triumph to produce their global launch event of Triumph’s new Bonneville Bobber motorcycle at The Printworks in London. The event included a live demonstration of the new model with an indoor Bobber drag race, on a track length of 60 metres, as well as a live headline set by NME award-winners, The Vaccines, and support from DJ Harriet Rose. drp completed the end-to-end event management, production, creative, tech, and video solutions for the event; with digital sign-in solutions, staging, and execution of the drag racing, as well as quirky photo opportunities with the Bonneville.

Our CEO, Dale Parmenter, commented: “The Triumph Bonneville Bobber launch was an extremely exciting event for drp with many eclectic elements from music to motorbikes, racing and striking staging, for the artists and the main attraction – the bike itself. The drpteam worked tremendously hard and we are overjoyed to have been recognised by C&IT in this year’s industry awards.”