The New York Festival’s globally acclaimed TV & Film Awards recognises the best productions in all lengths and forms from over 50 countries around the world. At the 2018 award gala, which took place on the 10th April in Las Vegas, we were proud to be awarded the bronze award in the public relations category for our #DrivenByQuality film campaign for Gett Taxis.
Gett Taxis UK, one of the leading app-based taxi companies, required a campaign to promote the quality of their drivers and service. This followed a spate of negative press coverage, where the trustworthiness and quality of drivers of app-based taxi firms like rivals Uber, was put into question. We worked with Gett to develop a social campaign #DrivenByQuality, which centred around a series of individual films, telling the personal stories of Gett drivers, immersing the audience in their lives.