---
title: DRPG launches latest whitepaper
description: DRPG's latest whitepaper sets out to explore the current impact the concept of brand purpose is having on communications and communications professionals
---

[News | Creative Communications Agency | DRPG ](https://www.drpgroup.com/en/news)

# [DRPG launches latest whitepaper](https://www.drpgroup.com/en/news/drpg-launches-latest-whitepaper)

 Written by [Admin](https://www.drpgroup.com/en/news/author/admin) | Oct 1, 2019 12:43:00 PM

At the latest [**of our **BigTalk](https://www.drpgroup.com/en/news/the-new-frontiers-of-communications-with-fourth-drpgbigtalk?hsLang=en), we launched its newest whitepaper: "Brand Purpose: Shaping a new purposeful reality for communications professionals" exploring the current impact the concept of brand purpose is having on communications and communications professionals. 

Looking at the origins of brand purpose from its evolution for CSR communications, research conducted with 110 UK businesses explores communications professionals' relationship with brand purpose, taking a deep dive into respondents' views, its impact personally and professionally, and the future challenges including measurement and authenticity.

 

**To download the whitepaper, please [click here](https://www.drpgroup.com/brand-purpose-white-paper?hsLang=en).**

 

[View full post](https://www.drpgroup.com/en/news/drpg-launches-latest-whitepaper)

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