drp Publishes White Paper Exploring Communications Gap
We have released a white paper which was recently debated in Parliament at the Chair of the All-Party Parliamentary Group (APPG) for events chaired by Member of Parliament, James Heappey. Over 100 communications professionals contributed to the paper, which explores the gap between perception and reality in modern organisations and the language and practice in communications.
The paper revealed a stark gap between what brands and organisations say they do and what the comms professionals who work for them actually think day-to-day. The research also demonstrates that language surrounding technology and innovation is permeating modern communications for brands. However, the actual use of technology and innovation seem to be falling woefully short in the communications sector and this is having massively detrimental effects on the industry as a whole.
Of the wider UK public, only 43% trust organisations, their messages or their promises and this continued pattern of internal and external mistrust is clearly proving to be a deeper and vital issue. Whilst we delved into these areas, they also noted the correlating link between risk and failure. We cited fear of failure and risk aversion are two serious barriers to true culture and innovation and technological development. The research covers a wide range of poignant thoughts now released in to the wider public domain.