Social Media Campaign - Travel & Leisure

The solution 

We created recruitment films portraying 'a day in the life of' style filming, to appeal to the target audience.

We followed viral video trends to create punchy film content that focused on the lifestyle elements of new friends, unique experiences, work / life balance, exotic locations and the tangible benefits of Neilson life.

We created desirable content styling, a tailored tone of voice and cinematography to appeal to the hard-to-engage demographic. The films matched the content tone the target audience would naturally consume and resulted in boosted uptake, authenticity and appeal.

The serialised films showcased several role archetypes and were used for:

  • Active recruitment via events, social media, exhibitions and online
  • HR and on-boarding processes

Like what you see? Let’s work together!

Give us a call on: 0844 682 5989 or email us today on:  anythingspossible@drpgroup.com

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