ITV is one of the UK’s most loved and recognised media companies. A part of British television for over 75 years, ITV has also expanded to provide online and streaming multimedia
ITV approached us with the need to update and improve its internal communications framework and activities. It wished to match internal branding with new external branding to feed into its ‘One ITV’ strategy.
To understand what ITV needed to do to achieve its internal rebrand, we conducted two days of in-depth focus groups and drop-in sessions with key stakeholders. We collected their input and feedback and created a report that was then shared with decision makers within ITV who then fed this information into its strategy. We also ensured that the information included the tools needed to help ITV ensure that every employee, both permanent and freelance, would understand the new branding and be able to use it in their field.
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