Research and insights - Media company

The organisation

ITV is one of the UK’s most loved and recognised media companies. A part of British television for over 75 years, ITV has also expanded to provide online and streaming multimedia

The brief

ITV approached us with the need to update and improve its internal communications framework and activities. It wished to match internal branding with new external branding to feed into its ‘One ITV’ strategy.

The solution

To understand what ITV needed to do to achieve its internal rebrand, we conducted two days of in-depth focus groups and drop-in sessions with key stakeholders. We collected their input and feedback and created a report that was then shared with decision makers within ITV who then fed this information into its strategy. We also ensured that the information included the tools needed to help ITV ensure that every employee, both permanent and freelance, would understand the new branding and be able to use it in their field.

The result

After ITV had seen and understood our insights, it was able to translate our recommendations into the internal operations plans. The key benefit for ITV, however, was understanding that a two-way conversation needed to take place between the organisations and its employees, leading to communications that are now much more effective.

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