Studio 212 Ikon Estate
Droitwich Road
Hartlebury
DY10 4EU
01299 250531 anythingspossible@drpgroup.comProfessional Services (Insurance)
Direct Line Insurance Group plc is an insurance company based in the United Kingdom, formed in 2012.
Direct Line Group (DLG), in its most recent employee communications campaign, wanted to highlight and celebrate its group-wide inclusive culture, focusing on its people and celebrating their individuality.
The idea of the #ThisIsMe campaign was to encourage colleagues to share their stories in the form of 'I am' messages. We supported DLG in filming their employees at work and, in home environments. The focus was on capturing the authenticity of each individual's personal journey. The campaign used intranet takeover, digital posters, web and pull-up banners to amplify its presence, and we worked with DLG to launch the campaign videos at nine of their largest sites.
Together, we helped to offer a unique insight into DLG's colleagues, fostering a better, connected community feel.
DRPG is part of DRP Holdings Limited, legally trading as DRPG, a company registered in England and Wales Company Number 04519180.
Registered Office being: Unit 212 Ikon Estate, Droitwich Road, Hartlebury, Worcestershire, DY10 4EU
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