Internal communications campaign - Professional Services (Insurance)

The solution

The idea of the #ThisIsMe campaign was to encourage colleagues to share their stories in the form of 'I am' messages. 

We supported DLG in filming their employees at work and in home environments. The focus was on capturing the authenticity of each individual's personal journey.

The campaign used intranet takeover, digital posters, web and pull-up banners to amplify its presence, and we worked with DLG to launch the campaign videos at nine of their largest sites.

Together, we helped to offer a unique insight into DLG's colleagues, fostering a better, connected community feel.


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