JLR regularly conduct employee pulse satisfaction surveys to take a ‘temperature check’ of its employees and the business. Feedback showed that certain areas of the business were suffering from a feeling of detachment and disengagement, highlighting the need for a dedicated channel that offered employees who were not plugged in to the system a platform for sharing and communicating. JLR already held a number of siloed channels, but these were found to be inconvenient, with low levels of employee engagement. JLR needed to turn this around and were looking for a solution that was a convenient hub for company-wide JLR news, offers, helpful links and useful information. It had to be easily accessible to updates and headlines, but also tailored to users based on their location.
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