The Adecco Group offers a wide variety of services that include temporary staffing, permanent placement, career transition, re-skilling and talent development, as well as outsourcing and consulting.
Adecco wanted to increase company profitability through staff motivation and retention, rewarding overachievers with the incentive trip. As well as celebrating the success of employees, the client wanted to provide bonding opportunities outside of the office environment for staff that would never normally interact. Having worked with DRPG for the past three years, Adecco specified that they wanted to build on the success of the previous trips to keep up momentum. Adecco wanted to create a motivated sales force, keen to smash targets and win a place on the trip, while simultaneously encouraging non-winners to work harder to secure a place on the trip next year.
We proposed four destination options for the client, offering a variety of bespoke programmes that would appeal to all client demographics. Abu Dhabi was selected for its luxury feel and its total contrast to the previous years’ destination of Mexico. We provided a full communications plan including a teaser video to launch the destination, a bespoke app to manage the registration process and pre- on-site and post-trip communications. This ensured that the delegates felt connected to not only the on-site team but also their colleagues. The previous year’s trip to Mexico included an all-inclusive element that was not offered in the Abu Dhabi trip. Therefore, to manage expectations, we put more focus on the off-site venues. The client had requested that a CSR activity was to be included in the program. We chose sunset yoga – the longer the delegates did the exercise, the client would donate more money to charity.
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