Worcester Bosch is a UK-based heating and hot water products manufacturer. The company was founded in 1962 by Cecil Duckworth in Worcester and continues to operate locally, with headquarters in Warndon.
Worcester Bosch were planning a conference for their 220-strong sales, marketing and senior team, with the aim of increasing their position in a competitive market and become more aware of digital channels disrupting their industry.
Held at our own 212 studios, the theme and name of the two-day conference was ‘digital transformation’. Interactivity was another influencing theme that flowed throughout the event. We created a team building exercise designed to demonstrate the difference between varying forms of communication channels – from traditional methods to the latest digital innovations. A TV-style chat show area was set up where the senior team – hosted by the sales and marketing director – chatted openly regarding the future strategy and plans for the organisation going forward. Overnight, the studios were transformed into seven breakout areas, each one designed to support the overarching theme of digital. Short, high-impact interactive sessions looked at the detail, knowledge and actions for the next 12 months. Following the practical learning sessions, the day ended with a final closing session summarising the actions and aspirations for the team.
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